The market for cosmetic pencils and pens is expected to grow by 10 to 30 basis points annually, from 2017 to 2022. The growth of the industry is primarily driven by a number of factors, including the growing global cosmetics industry and rising disposable income. In addition, the product category is likely to be buoyed by the rapid urbanization of developing nations. However, there are some challenges to the market's growth. Among these, the growing popularity of organic and green cosmetics will hinder growth of the market.

The invention provides a cosmetic pencil with a non-cylindrical or elliptic cosmetic lead. The lead tip of the cosmetic pencil has a geometry that allows it to be sharpened to a point in both directions and produce thick and thin lines. As a result, the product is suitable for multi-functionality and has improved safety. In addition, the lead tip of the cosmetic pencil of the present invention has a surface geometry that minimizes the risk of eye injury.