Cosmetic packaging is the most direct way for customers to understand products. Attractive cosmetic packaging design will naturally attract more consumers, which also reflects the important significance of cosmetic packaging design. How to attract attention in cosmetic packaging design?
Simple design, focus
The visual impact of cosmetic packaging design will make the general consumers focus on your products for a few seconds before being attracted by neighboring products. In such a short period of time, how to show the distinctive advantages of your products and tell consumers why to choose is particularly important.
In order to complete this daily task with high difficulty coefficient, designers must generally cooperate with the sales team. When product designers get the content, they must immediately make clear the text size of the individual data, in order to maximize the profit of each key point to be able to use the interior space.
If consumers can thoroughly digest and absorb all the key visual effects, images and text contents in a few seconds, they will subconsciously feel that they have a thorough understanding of the use value that commodities can show. Therefore, cosmetics packaging design should be simple and intuitive.
In addition, many customers are looking forward to close understanding of the goods, so the cosmetics packaging design scheme should be able to convey the taste buds, touch, sense of hierarchy, raw materials and function of the goods, which is an important way to guide customers' interaction. Can also reduce the outer packaging box, so that consumers and goods have more direct contact.
Novel design, with personality
There is also a standard for cosmetic packaging design, which is to pay attention to the visual effect. For example, the outer packaging should look novel. For example, the packaging can have some exquisite design, can attract consumers. Then it will produce excellent visual impact according to different colors, and attract consumers.
On the cosmetics shelf, when consumers consider a class of goods, their eyes quickly scan the shelf, and evaluate a lot of goods according to the visual effect and perception. Subconsciously, consumers are only looking for two kinds of goods: the goods they know and their unique and novel goods.
For consumers who choose repeatedly, they put the key on the goods they agree with. They agree with the previous choice and want to buy again. As everyone knows, in the subconscious always looking forward to trying new products. Product designers should grasp the focus of consumers with a unique design concept.
Of course, cosmetics packaging design also needs to be targeted. For example, if your target customers are the middle-aged and the elderly, you must use a larger font style, and immediately tell them the advantages of the goods, which will be conducive to the sales of the goods.