In the field of cosmetic packaging, with the improvement of technology level, packaging development has gradually highlighted the characteristics of individualized display and innovation, the introduction and application of new technologies and new technologies, the development and replacement of new environmentally friendly materials, and the safe and convenient packaging will be more affected. The market is welcome. After China's accession to the WTO, global brand management has become an important strategy for international competition.
Brand development, brand education, brand innovation and other issues are also increasingly valued by domestic companies. Although there is no international brand rich brand management experience, it lacks successful brands. The management method of operation, but Chinese national enterprises are still groping constantly and seeking development in innovation. Take the cosmetics and detergent industry as an example.
Although people still have the impression of white porcelain bottle green iron cover, antique and economical “big friendship” cream, they have been famous in the 1980s. The old brand of 10,000 customers can only maintain their meager sales with the ever-decreasing consumer groups. The involvement of external information, the use of new technologies, the emergence of new products, and the overwhelming packaging and publicity have only one purpose - to compete for every indecisive customer. Today, when goods are extremely rich, they will be eliminated without change or innovation.
For novelty products, if you use novel packaging, the impact on customers will be greatly enhanced. In addition, the novel packaging adds brilliance and appeal to a very ordinary product.
In the personal care and fragrance market, product packaging has become an important factor in retail shelves that can quickly lock consumers' attention. Because contemporary consumers have gradually learned about packaging design, from mass market to high-end shopping malls, from glass bottles to plastic bottles, perfume and cosmetics marketers are paying more and more attention to packaging innovation and innovation. Due to strong competition for end-users, many packaging suppliers believe that product design is more important than ever. The individualized demand drives the continuous development of customized production (individualized production mode for different consumer needs), and patented molds are popular in the industry.