Analyze the basic characteristics of cosmetic packaging


Nowadays women's aesthetics are getting different, which requires cosmetic packaging to meet the requirements of current fashion, and then meet people's needs. In design, most of them have several obvious characteristics, which also captures the female group. Promote the development of the market.

1.Cosmetic packaging needs to have a certain purpose. It is necessary to carry out the positioning idea of packaging design, such as the design of the bottom filling perfume bottle. This is a design guideline with a good vision. Without positioning, there is no purpose, pertinence, and there is no audience goal, and the goods will not be sold naturally, which will lose the new era of packaging design.

2. After giving the product a humanized personality, the packaging design also reflects the connotation of the product brand. Different brands need to establish different images and temperaments, visually give consumers an intuitive message, and reflect the unique connotation of the brand. Packaging is designed for products. The products are from the enterprise, and the packaging design undoubtedly reflects the cultural image of the company. The image of cosmetics brands is mostly dominated by women, and women of different images are favored by customers of different consumer levels.

3.Cosmetics have different textures, or powder, or liquid, or semi-solidified, so a package will be made according to different textures. The inner packaging must be designed according to the packaging. From the appearance of the shape to the internal structure, it is necessary to consider from the perspective of protecting the product, facilitating transportation, and environmental protection, such as the bottom filling perfume bottle.