Analysis of the basic characteristics of cosmetic packaging

Update:2019-10-26

Nowadays, women's aesthetic is becoming more and more different, which requires cosmetics packaging to meet the requirements of the current fashion, and then meet people's needs. In terms of design, most of them have several obvious characteristics, which also grasp the female group and promote the development of the market.
1, cosmetics packaging needs to have a certain purpose, to carry out the positioning of packaging design ideas, such as the design of bottom filling water bottles, this is a good vision design guidelines. If there is no orientation, there will be no purpose, pertinence, or audience goal, and the products will not be sold naturally, which will lose the significance of the new era of packaging design.
2. After the product is endowed with personalized characteristics, the packaging design should also reflect the connotation of the commodity brand. Different brands need to set up different images and temperament, give consumers intuitive information visually, and reflect the unique connotation of the brand. Packaging is designed for products. Products come from enterprises. Packaging design undoubtedly reflects the cultural image of enterprises. The image of cosmetics brand is mostly based on women, with different images of women to get the favor of different consumers.
3. Cosmetics have different texture, or powder, or liquid, or semi-solid, so each package will be made according to different texture. The inner packaging must be designed according to the individual packaging. From the appearance modeling to the internal structure, it needs to be considered from the perspectives of product protection, convenient transportation and environmental protection.

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