Women are the most emotional consumers, often because of a nice pattern or logo, can be touched her. Successful packaging design can not only quickly grasp the attention of consumers, but also people can perceive the packaging of products, including quality, grade, shape taste, etc., resulting in immediate purchase of the impulse. Therefore, make up lipliner pencil packaging for marketing is very important.
Especially a lot of small and medium cosmetics business, not enough advertising to support the premise of publicity. If you can paint in the make up pencil packaging on the point of effort, from the product packaging brand building is undoubtedly a wise move. And packaging design is undoubtedly a crucial part of brand building. Unfortunately, among the many small and medium-sized enterprises in China, we can really realize the importance of packaging design, and it is not much as a sign of marketing and brand promotion.
Therefore, from the pragmatic point of this point, the brand building and promotion of the first step is to promote the design of make up pencil packaging. Advertising can be timely exchange, and packaging is not easy to do, the general replacement cycle is relatively long, so once a poor packaging out, not only not conducive to product sales, and is likely to cause further economic losses.
So for the makeup pencil, the packaging design is to follow a certain law: the first is to be targeted, such as 30-year-old and 40-year-old women, the color and pattern of aesthetics is clearly different. The second reference to competing products, after studying their packaging design, we must build on their own packaging and strengthen our differences. The third marketing, packaging in the terminal with the role of silent salesman, packaging sales function to promote the packaging must be from the economic, practical and other considerations, on the one hand through its design to improve the added value of goods, on the other hand through its Designed to meet people's material and spiritual needs, packaging design by the impact of commercial design, changing patterns, fashionable fashion to win the favor of consumers.